Chapel of St. AlexanderNevsky, Yaroslavl'
OPPORTUNITIES For Increasing Software sales through The York Group
BEA Associates has joined The York Group to act as the Russian Country Representative providing Russian market entry through a multi-layered consultation to develop sales through working with Russian distributors. It also provides services to Russian software product companies seeking to expand their sales through working with distributors in foreign markets.
Prior to the recent financial crisis, market researchers were predicting that the internal Russian IT market was projected to grow from $13 billion in 2007 to $31 billion in 2012. The domestic software market is estimated to be around $1.4 billion at the end of 2007. Russian business has been rapidly expanding its investment in software, particularly in ERP and CRM applications. Major international software producers like Microsoft, Oracle, IBM and SAP are all very active in Russia, along with domestic software development companies who compete with them. Nonetheless, the dynamic of the market has openings for new and complementary software programs. Market entry through development of relationships with local distributors iis the most cost-effective method for foreign companies. The question for foreign companies is how to find reliable, professional local distributors.
Utilizing The York Group methodology and our own in-country Russian representative, BEA can assist in development of channel distribution and software sales in Russia.
For further information on The York Groups, see www.theyorkgroup.com
Other Services:
Russian Market Entry for U.S. Companies | U.S. Market Entry for Russian or CIS Companies | Market Entry and Business Services in Yaroslavl' Region | Market Entry for Urals Region